{"id":1295,"date":"2026-02-02T08:54:26","date_gmt":"2026-02-02T07:54:26","guid":{"rendered":"https:\/\/tandembros.com\/our-story\/"},"modified":"2026-04-01T12:43:40","modified_gmt":"2026-04-01T10:43:40","slug":"our-story","status":"publish","type":"page","link":"https:\/\/tandembros.com\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t
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Experience, innovation, and commitment to delivering outstanding international representation services<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our Origins<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After many years as a toy sales director, our founding partner, <\/span>Emilio Valls<\/span><\/b>, embarked on a professional venture together with his wife, Raquel, to create <\/span>their own company<\/span><\/b>:<\/span> Latam Deals and Marketing S.L.<\/span><\/b> <\/span> <\/span><\/p>

Later, their sons H\u00e9ctor and Mart\u00edn, after completing their studies in International Business and Marketing, joined them with their own company: <\/span>Tandembros S.L. <\/span><\/b>Both companies work side by side while the full merger of the two companies is carried out.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Experience and Innovation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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These two companies share a single goal: to provide an<\/span> outstanding international representation service<\/span><\/b>, with the Latin American market as their greatest asset, and where impeccable work is achieved thanks to the excellent team that supports us in each and every country in which we operate. <\/span> <\/span><\/p>

Emilio\u2019s more than 35 years of experience in the toy industry, combined with the new techniques and a more up-to-date market vision contributed by his sons, their excellent contacts and business relationships in every country, and especially with many clients\u2014who are not only clients but friends\u2014make <\/span>Latam and TandemBros a strong duo that offers a friendly, family-style approach while delivering a first-class professional service.<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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New Latam\u2013TandemBros Stage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The integration of Latam as part of TandemBros<\/strong> marks a leap toward a future full of new projects. <\/span> <\/span><\/p>

Latam Deals and Marketing and TandemBros become a single company<\/strong> that offers<\/span><\/b> the best of both worlds:<\/span> youth, innovation, and the future + a lifetime of experience in the sector and the Latin American market.<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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TandemBros: The New Commercial Era in Latin America<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TandemBros is the natural evolution of Latam Deals and Marketing<\/span><\/b>, our predecessor company with more than three decades of experience in the sector, whose CEO has been\u2014and continues to be\u2014an undisputed benchmark in commercial management in the Latin American market. <\/span> <\/span><\/p>

In 2018, TandemBros<\/strong> <\/span>was founded with the firm purpose of establishing itself as the best sales team in Latin America<\/span><\/b>, combining Latam DM\u2019s strong legacy with a fresh, modern vision that responds to the demands of today\u2019s market. <\/span> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Strategic Transformation with a Forward-Looking Vision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The <\/span>transition from Latam DM to TandemBros<\/span><\/b> is not just a name change; it is a <\/span>strategic transformation that reflects the new generation of commercial professionals. <\/span><\/b>This new era represents a<\/span> more technology-driven, current, and bold generation, ready to take our clients into the future<\/span><\/b> with innovations and disruptive approaches that enhance commercial results. <\/span> <\/span><\/p>

We deeply value our roots in Latam DM, from whom we have learned a great deal and who will continue to serve as an unconditional support base. <\/span> <\/span><\/p>

The accumulated experience, strong commercial management, and deep market knowledge are fundamental pillars that will strengthen this new stage. By building on these solid foundations, <\/span>TandemBros is able to offer an unmatched service, combining tradition with innovation<\/span><\/b>. <\/span> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Advantages of the Latam DM and TandemBros Merger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Among the advantages of this transition, we highlight:<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Innovation and Technology<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TandemBros<\/span><\/strong> incorporates advanced technological solutions that <\/span><\/span>streamline commercial processes and improve the customer experience<\/span><\/span><\/strong>.<\/strong> This allows us to stay one step ahead in an increasingly digitalized market. <\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Future Outlook<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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T<\/span>he new generation of leaders <\/span>is driven by a <\/span><\/span>proactive vision, always seeking new opportunities and trends that set the pace in the sector<\/span><\/span><\/strong>, ensuring that our clients are the first to benefit from them. <\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Commitment and Professional Ethics<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We uphold<\/span> ethics, commitment, and strong relationships with our clients<\/span>,<\/span> <\/span><\/span>always ensuring fair and transparent treatment<\/span><\/span><\/strong>.<\/span> <\/span>We always prioritize the client\u2019s real needs and adapt to market guidelines. <\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Strengthening Connections<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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T<\/span>he transition to <\/span>TandemBros<\/span><\/strong> is not only based on our more up-to-date market vision; it also inherits a valuable network of connections built over years by <\/span>Latam<\/span> DM.<\/span> We have experience and an innovative forward-looking vision.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Renewed Leadership, Ready for New Challenges<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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H\u00e9ctor and Mart\u00edn Valls<\/span><\/span><\/strong> are the heart of <\/span>TandemBros<\/span><\/strong>, representing a younger, more innovative, and better-prepared approach to commercial management\u2014without ever forgetting our roots and the lessons learned <\/span><\/span>during our time at Latam DM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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All our business relationships, forged with dedication and trust, create a crucial link between the company and its clients. This strong network of contacts not only facilitates communication, but also boosts sales volume, as every connection opened translates into more effective business opportunities and a better understanding of market needs. <\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We value and nurture these relationships, maximizing our team\u2019s potential and ensuring our clients\u2019 continued growth.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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TandemBros, a forward-looking vision built on experience and connections<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This change not only symbolizes a step toward a future full of business opportunities, but also<\/span> marks a significant shift in how we approach the sector\u2019s challenges. <\/span><\/b> <\/span><\/p>

We bring a <\/span>fresh, contemporary perspective<\/span><\/b>, supported by a deep understanding of today\u2019s market dynamics. We are fully prepared to adapt to the rapid, constant changes that are redefining the commercial landscape, ensuring that <\/span>TandemBros not only remains relevant, but also leads innovation and growth in the industry<\/span><\/b>. <\/span> <\/span><\/p>

This new stage represents a leap forward, where a new vision is enriched by the unmatched experience and connections we have inherited, which is why<\/span> we are ready to establish ourselves as the best sales team in Latin America<\/span><\/b>, offering a renewed approach, <\/span>but always grounded in the strong legacy represented by Latam DM. <\/span><\/b> <\/span><\/p>

We also have an <\/span>excellent team that supports us in each and every country in which we operate<\/span><\/b>. You could not ask for more. The future is ours.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Expansion and Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TandemBros<\/strong> continues to grow and move toward the future. Our company has decided to <\/span>expand into new business areas, convinced that innovation and diversification are key to solid, sustainable development<\/span><\/b>. <\/span> <\/span><\/p>

Without losing sight of the heart of our activity\u2014the toys that inspire, educate, and accompany generations\u2014we are now exploring new horizons that strengthen our position in the market. <\/span> <\/span><\/p>

These new lines of work include <\/span>collaborations with technology and childcare companies, projects linked to the world of sport, and the development of innovative products<\/span><\/b> that combine creativity, functionality, and design. <\/span> <\/span><\/p>

Opening up to new sectors not only expands our opportunities, but also brings stability and added value to the entire group of companies we work for. <\/span> <\/span><\/p>

Expansion represents a natural step in our evolution: a way to transform the experience and passion that define us into proposals that continue to spark excitement, curiosity, and trust. <\/span> <\/span><\/p>

We believe that growing also means reinventing ourselves, and each new project is an open door to a stronger, more dynamic future full of possibilities.<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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More than three decades of experience, combined with innovation, constant adaptation to the sector, and a committed team.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Experience, innovation, and commitment to delivering outstanding international representation services Our Story Our Origins After many years as a toy […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1295","page","type-page","status-publish","hentry"],"yoast_head":"\nDiscover Our Story - TandemBros<\/title>\n<meta name=\"description\" content=\"Experience, innovation, and commitment to delivering outstanding international representation services. 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