We stay up to date on new trends and opportunities
Presence at the most relevant trade shows in the sector
TandemBros attends the most relevant trade shows in the sector—large or small—whenever they provide inspiration, trends, or new opportunities.
Trade shows as sources of information
We attend the most relevant trade shows in the sector, both nationally and internationally, with the aim of identifying trends, spotting business opportunities, and strengthening strategic relationships. The information and knowledge gained at these events are turned into specific projects, products, and initiatives that add value, drive growth, and strengthen the competitiveness of our clients and partners.
Key trade shows we attend
The information and knowledge gained at these events are turned into specific projects, products, and initiatives that add value, drive growth, and strengthen the competitiveness of our clients and partners.
L.A. Toy Preview (Los Angeles, USA)
* The epicenter of decision-making: This is the key event for the pre-order market. This is where leading brands present their launches more than a year in advance. Attending allows us to secure inventory allocations and exclusives for our partners in Latin America before anyone else.
Hong Kong Toys & Games Fair (Hong Kong)
* The gateway to Asia: It is essential for supply chain management. We attend this trade show to audit factories, verify production quality at source, and discover technological innovations applied to toys that make a difference in the final price.
Spielwarenmesse (Nuremberg, Germany)
* The gold standard: The largest trade show in the world. Here we focus on high-quality trends. It is the most important trade show in the world in terms of volume and variety. Here we validate European safety standards, as well as trends and sustainability in new products.
Shenzhen International Toy & Education Fair (Shenzhen, China)
* The Tech Capital: Shenzhen is the heart of smart manufacturing. We attend this trade show to capture the latest in electronic toys, educational robotics (STEM), and the world’s most efficient manufacturing innovations.
Abrin (São Paulo, Brazil)
* The heart of Latin America: It is the largest trade show in the region. Having a presence at this trade show is vital to connect with the strongest distributors in the Southern Cone and understand the tariff and logistics dynamics specific to our market.
Canton Fair (Guangzhou, China)
*China’s showcase: It is China’s largest, oldest, and most representative trade fair. It is an excellent platform to meet Chinese toy manufacturers, launch products, or find suppliers across all sectors and quality levels.
China Toy Expo (Pudong, Shanghai, China)
*The queen of collectibles: The must-attend trade show for the world of collectibles, figures, and pop culture. Excellent for staying up to date in a fast-moving market with strong supply and demand.
Trade shows as connection points
An active presence at the world’s most important toy trade shows allows TandemBros to filter the best global innovations and adapt them to the needs and regulations of the Latin American market, ensuring that our allies always have the winning product at exactly the right time.
At trade shows, toys are not viewed in a catalog; they are handled, assessed for the quality of their materials, and you gain a clear, realistic sense of the product itself.
The toy market is cyclical and highly influenced by film and social media; therefore, attending these trade shows makes it possible to anticipate what will be trending at Christmas or for Children’s Day 6 to 12 months in advance. This gives our clients in Latin America a huge competitive advantage over those who only buy what is already popular.
We build face-to-face business relationships
At TandemBros we believe business is also built on personal relationships; therefore, speaking face to face with CEOs and export directors of the brands strengthens commitment.
Sharing ideas and concerns with buyers from different retail chains at trade shows brings us closer and strengthens our business relationship.
Personal connections are a major business advantage: knowing the client well, understanding their needs, and identifying their weak points so they can be strengthened.
The synergy between manufacturer – TandemBros – point of sale is essential. Trade shows are an excellent connection point to strengthen business relationships in both directions.
We strengthen relationships and create new ones between manufacturers and clients
Our work does not end when the trade shows close. All the strategic information collected at hubs such as Canton, Nuremberg, or Los Angeles is processed to extract the maximum amount of useful information that delivers results.
Therefore, the objective of TandemBros after a trade show or event is, in addition to maximizing sales and consolidating the brand, to build loyalty and strengthen relationships between manufacturer and client. A basic, essential connection for the entire commercial process to flow smoothly. And that is what we specialize in. I would almost say we are the best.
